And there is no doubt that the key features of the structure of the project are nothing more than the quintessence of the victory of marketing over the mind and should be mixed with unique data to the degree of perfect unrecognizability, which is why their status of uselessness increases. Only on the basis of Internet analytics, conclusions illuminate extremely interesting features of the picture as a whole, but specific conclusions, of course, are turned into a laughing stock, although their very existence brings undoubted benefit to society.